Center of Concern

TGD studied the Center of Concern’s mission, services, and historical roots to create a communication strategy that would help them appeal to a new generation of volunteers and non-profit workers. We broadened their lexicon to be more friendly and accessible, defined their mission with simple, clear graphics and designed a logo that symbolizes their value system. The bright, optimistic visual identity, complete with its own symbolism, gives the Center of Concern an energetic style, built on a strong historical foundation, but with an eye toward future generations.

Center of Concern Before and After Logo Redesign

Brand

COC logo before and after
COC logo rationale
Pastoral Circle
Logo Development Circle
Logo Development experience
Logo Development analysis
Logo Development reflection
Logo Development action

Calendar
COC Calendar
COC Calendar
COC Calendar
COC Calendar
COC Calendar

Brochure
Pastoral Circle
Pastoral Circle
Pastoral Circle
Pastoral Circle
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