Branding

Communication Audit, Assessment, Application, Implementation


National Alliance for Public Charter Schools

National Alliance for Public Charter Schools (NAPCS) works to increase the number of charter schools available to all families, especially those who do not have access to quality public schools. Like traditional public schools, Charter Schools are free, do not have special entrance requirements and do not charge tuition. TGD created a new brand for NAPCS to better define charter schools as public, not private institutions, as well as creating a logo that symbolized the importance of parent, child and teacher involvement — with the child always at the center.

National Alliance for Public Charter Schools Before and After Logo Redesign

Brand Guidelines

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brand book

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Reports
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