Brand Strategy Gallery
Idealliance provides an open and cross-industry platform for motivated professionals in the visual communications industry. Idealliance capitalizes on its integrated capabilities to advance proven technical and management best practices, deliver best-in-class research, education, and certification, and leads a connected community toward innovation and inspiration. In 2016, they hired TGD to provide full service marketing, branding and campaign to maximize their more than thirty (30) programs and services to specific target audience segments, as well as to a vast global audience.
Idealliance needed to recapture their audience and build awareness of their valuable products and services. Following a complete assessment and audit of the organization using interviews, staff discussions and surveys, TGD began by taking inventory of all their products and services and ended by building a new brand hierarchy. We built a common naming system and established a brand style to build equity in the Idealliance brand.
The “big word” campaign, is built around the Strength and Value Portfolio theme TGD established for their products and services. The campaign promotes their products and services and engages their audiences. This broadened their reach and allowed Idealliance to expand their product and service offerings and to build new relationships with global corporations while supporting the industry as a whole.
TGD produced the Assessment, Audit, Brand Platform/Hierarchy, Campaign materials and Action Plan. In addition to the products and service "reboot," we also created a full membership campaign.