Certification and Awareness Campaigns


The Air-Conditioning, Heating, and Refrigeration Institute (AHRI)

AHRI, the trade association representing manufacturers of HVACR and water heating equipment, requested a campaign designed to educate consumers and provide engineers, contractors and manufacturers with a usage guide to promote their various AHRI certifications.

The AHRI Performance Certified® campaign was developed following an assessment, interviews, surveys and audit. TGD produced an intensive association rebranding and certification labeling system, which was tested by member based groups for clarity of components and approval of the naming systems.

Final components of the campaign included an online directory, and tutorial with a toolkit of downloadable, personalized marketing pieces such as brochures, fliers, ads and content. Following the campaign the certification program expanded by 600 participant companies, was accepted by the Department of Energy for reliability, and has expanded to international markets.

AHRI Logo
AHRI Certification Logo
Brand Usage Manual
AHRI Branding
AHRI Branding
AHRI Branding
Collateral
AHRI Certificate
AHRI Directory Page
AHRI Collateral
AHRI Collateral
AHRI Collateral
AHRI Collateral
AHRI Collateral
AHRI Collateral

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