American Society of Clinical Oncology (ASCO)

The ASCO Foundation

Starting in 2007, TGD was asked to develop a brand style for the ASCO Foundation and their programs to make sure the materials, website, advertisement and all marketing communications were consistent in message and branding. TGD produced a communication audit and developed a plan for categorizing and marketing each of the various programs and awards. An application system was established including sizes for brochures, posters, web banners and ads. The plan lowered the amount of time needed internally, as well as production costs. In 2009, ASCO the parent association was rebranded and the Foundation materials required a new application of style to be coordinated with the parent logo. TGD was again asked to produce the materials and set the brand standards for the Foundation.

ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
ASCO Collateral
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