American Association of Blood Banks

With their annual conference only four months away, the American Association of Blood Banks (AABB) needed a quick and impactful marketing plan to energize prospective attendees. To meet their needs, TGD developed a two pronged marketing approach which included a communications strategy highlighting the meeting’s educational benefits, as well as a new visual direction for the annual meeting. Intended to attract the desired target audience and rejuvenate the industry, the contemporary, flexible and bold visual approach conveys a sense of energy which is in line with AABB’s vision.

2016 Annual Meeting

Approach

Following discussions and audits, concepts were created to depict the future of the industry and the goals of the association. Multiple visual directions were explored along with changing the name of the event.