Idealliance

Idealliance provides an open and cross-industry platform for motivated professionals in the visual communications industry. Idealliance capitalizes on its integrated capabilities to advance proven technical and management best practices, deliver best-in-class research, education, and certification, and lead a connected community toward innovation and inspiration. In 2016, they hired TGD to provide full service marketing, branding and campaign development for their more than thirty (30) programs to various national targeted audiences, as well as to a vast global audience.

Following years of mergers with other groups, Idealliance needed to recapture their audience and build awareness around the combined organizations. TGD began by building a new brand hierarchy and taking inventory of their products and services. We built a common naming system and established a brand style to build equity in the Idealliance brand. The “big word” campaign, is built around the Strength and Value Portfolio, TGD established for their products and services. The campaign promotes their products and services, and builds awareness. Broadening their reach, Idealliance is expanding their offerings and building relationships with global corporations and representing the industry as a whole.

Direct Mail Brochure
Idealliance Direct Mailer
Landing Page
Idealliance Landing Page
Idealliance Landing Page
Idealliance Landing Page
Idealliance Landing Page
Idealliance Landing Page
Idealliance Landing Page
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