Non-Profit


YMCA

Celebrating 160 Years

TGD developed a campaign to celebrate the YMCA’s 160 years of health and wellness programs. The process kicked off with the preparation of a year-long strategic plan and budget to determine the elements of the promotional campaign, which included the introduction of the YMCA’s newest state-of-the-art facility in the heart of Washington, DC.

The theme, “Looking Back, Moving Forward,” was used throughout the multi channel campaign. TGD designed and programmed a celebration microsite with an interactive timeline and online donation capabilities, created a buzz on social media among YMCA patrons by launching monthly fitness challenges, raised public awareness through outdoor signage and developed reward levels and gifts to thank donors. Other celebratory collateral included thank you items and a Commemorative 160 Book (electronic and print) for high-end donors.


Looking Back, Moving Forward

160th Anniversary Commemorative Book
Anniversary Book Cover
Anniversary Book
Anniversary Book
Anniversary Book

Web
Website
Website
Website

Promotions
flyer
email
t-shirt

Signage
Signage
DC Banner
Signage
Signage
Signage
Signage

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