Outdoor


Recreational Boating & Fishing Foundation

Promotional Partner Campaign

The Recreational Boating & Fishing Foundation (RBFF) is a non-profit organization dedicated to growing participation in fishing, boating and aquatic stewardship. RBFFs challenge is to maintain and increase participation among groups where boating and fishing have always played an important role, while diversifying to include a wider representation including: youth, young families, millennials, bicultural Hispanic residents in the U.S., grandparents and outdoor enthusiasts not currently active in boating and fishing.

RBFF asked TGD to create an innovative Promotional Partner Campaign to introduce licensing to key partners. The deliverables included fishing and boating images that demonstrated the value of influence of the market. The pieces were designed for in person presentations to large corporations at c-suite level. To make the presentation memorable the handouts were designed to be personalized and presented in “folders” that were diecut and illustrated to look like fishing or boating vest. The “pockets” on the vests contained idea cards selected specifically for each presentaion. We also provided an electronic presentaion using the same graphics and a USB drive shaped like a fish to deliver contracts.

Promotional Partner Campaign

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Demographic Cards
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Idea Cards
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