Association of Clinical Research Professionals

In the aftermath of an in-house logo redesign, the Association of Clinical Research Professionals found itself in need of a major marketing collateral overhaul. In 2010, TGD stepped in to develop brand identity standards and new designs to highlight key initiatives for the association. The most recent undertaking was the redesign of its bimonthly journal in 2013. TGD led a content audit, which resulted in renaming the journal, followed by an award-winning redesign to clarify its purpose and enrich its presentation.