Science & Technology


Advanced Solutions International

ASI serves nearly 4,000 clients and millions of users worldwide. When the time came to announce their new product, iMIS20 Engagement Management System (EMS), they turned to TGD to develop not only a new brand logo and promotional campaign, but to also rebrand the entire corporation. The campaign uses multiple channels to spread the word and reintroduce the product to the market.


Staying #1

ASI was the first group to market directly to associations and iMIS20 is a singular solution. Our new branding helps them flaunt it... subliminally.

ASI and iMIS are Number One

Promotional Campaign

Using a multichannel approach, TGD created campaign elements

Targeting the developers, this promotional video was presented at the ASI Innovations conference.

Targeting end users, this series of advertisements introduced iMIS20 to the market.

ASI Print Ad 4
ASI Print Ad 5
Approach

Following discussions and audits, we developed multiple ad concepts, in conjunction with the ASI marketing team, to explore new visuals and voice for the company, as a whole.

text
text
text
text

Iconography

A visual language for communicating the new brand was established, including an icon system that can be used to support ASI’s mission across all media platforms.

ASI Icons
Advanced Solutions Before and After Logo Redesign

Brand Guidelines

cover
cover
cover

Brand Application

text

Website Design and Implementation

Using our newly acquired knowledge of iMIS20 we designed and developed the new ASI site using the RiSE CMS to integrate the new brand.

As an Authorized iMIS Consultant, TGD works with iMIS developers and users to assess and design sites.

ASI Web

Top