Building a Digital Voice
Challenge
Following TGD’s completion of FIA’s main site, it was determined that their publication website readership was way down and lacked reader engagement. The existing publication site used an outdated structure, which made it difficult to integrate with the new FIA websites resulting in increasingly fragmented readership.
Online Publication Website Design and Drupal Development
Solution
TGD provided technical guidance and creative solutions to develop a responsive publication website that fully integrates with FIA‘s primary sites (FIA.org). The online publication provides comprehensive and authoritative coverage of key issues and trends in the global exchange traded and cleared derivatives markets, therefore the design needed to be clean and structured. The website expands on the print publication content to offer more timely news and interactive content that wouldn't be possible in a printed publication. The entire website is now built around a dynamic content structure that allows readers to continually discover additional information from all FIA global websites while providing cross marketing to promote the content to readers using dynamic advertising and related content feeds.
Result
The new site has experienced a 146% readership increase since redesign. It has also increased staff efficiency in content publishing and cross site marketing.
146%
