TGD develops distinctive approaches aimed at AAPS members, who primarily come from a pharmaceutics, biopharmaceutics, or pharmacy field of study. A highly competitive field, TGD works hard to make AAPS standout from all the other groups vying for their attention. To build awareness for the AAPS Annual Meeting and Exposition, TGD uses custom illustrations that reflect the industry and the meeting location. Art directing a custom illustration for such a broad, scientific organization is as much about what NOT to include, as is what TO include. Once the elements are right, the marketing strategy, design, production and distribution cycle begins.
Partners with AAPS for more than 17 years, we work as a team to develop new conference themes and determine the most effective mediums to make the annual meeting the best experience for members, increase attendees and remain cost-effective.
In 1998, we began our relationship by leading a brand audit, designing a new logo and rebranding the organization to match its growth and influence. Despite dramatic changes in the industry and economic recessions, AAPS has grown to 11,000 members with a steady yearly increases in meeting attendance.
Consultation & Strategy
Design & Marketing
2015 Conference Identity
2014 Conference Identity
2012 Conference Identity
2011 Conference Identity
Previous AAPS Conference Identities
American Association of Pharmaceutical Scientists
Bold Interpretation of Innovation in Science and Technology