ACRP supports clinical research professionals through membership, training and development, and certification. ACRP has more than 13,000 members who work in clinical research in more than 70 countries. TGD is an integral part of building consistent branding throughout all divisions at ACRP.
Since 2010, TGD has been an extension of the ACRP staff, working toward common business goals using consultation, marketing, and design for projects ranging from their member magazine to campaigns for membership, conferences, awards and certification.
Publication Design and Management
Investing in Their Publication
As part of a publication audit, TGD hosted a strategy session to engage all departments at ACRP. We guided them through a rigorous examination of their existing journal and worked to determine applications that would engage their members in ACRP services and products while also increasing ad revenue.
We combined marketing efforts within the publication to benefit the entire organization, save money and time, and presented to members and potential members a cohesive message
TGD re-designed, re-named and re-imagined their journal. The result is a completely new publication that has strengthened the ACRP’s relationship with members and their position as a leader in the field of clinical research.
TGD’s ongoing consultation and design direction has helped ACRP maintain constancy for their annual conference while creating excitement for the event using beautiful and energetic visual design. The commitment to consistent messaging has paid off in recent years with an increase in conference attendance.
2012 Conference Identity
TGD worked with ACRP to establish a campaign that used actual members. Photographs were taken, with TGD’s direction, of members at the annual conference holding blank slates. These images were used in an ongoing campaign featuring print, web and social media.