NRF is the world’s largest retail trade association, representing retailers from the United States and more than 45 countries. NRF’s annual report is a necessity in the retail business—providing economic forecast data needed by marketers to hit the ground running in the new year. The NRF annual report also offers a look back at the industry’s accomplishments, key policy issues, expanding efforts for retail job growth and highlights of educational events and research. Although it is hard to put a price on this valuable information, TGD literally did—using the shape of a price tag in their new logo and as the brochure die cut.

Summing up a $2.6 trillion a year industry

The report is produced at the end of each calendar year, so it can include important December returns. Also, it must be available by mid-January for distribution at NRF’s conference. The piece is designed in multiple formats: print, PDF and as a responsive website with clean code and superb style. The report’s design includes a wealth of statistics and projections, cleverly presented as infographics to quickly sum up a $2.6 trillion industry.

Design

Design

User Experience

User Experience

Frontend Development

Frontend Development

Original Art

Original Art

Printed Annual Report

A custom die-cut matching the angles in the NRF logo was implemented into the design.

NRF 2014 Annual Report Cover Die Cut
NRF 2014 Annual Report Spread NRF 2014 Annual Report Spread NRF 2014 Annual Report Spread NRF 2014 Annual Report Spread

Responsive, Mobile-friendly Web Design

NRF 2014 Annual Report Responsive Site
NRF 2014 Annual Report Mobile View
NRF 2014 Annual Report Tablet View
NRF 2014 Annual Report Desktop View
NRF 2014 Annual Report Desktop View
NRF 2014 Annual Report Desktop View

Fresh Solutions

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