Assessment, Strategy and Implementation
National Recreation and Park Association (NRPA)
TGD worked with NRPA to refresh their overall brand and style applications for marketing pieces for membership and conferences to products and services.
In 2013, NRPA asked TGD to develop a theme brand to be used for all future NRPA Congress and Expositions,. TGD established a conceptional theme "Great Ideas” to establish the meeting value and purpose, We also established an application style that could be used for all future conferences. The theme, "Great Ideas” is adapted to the conference location and is applied graphically to various recreational and park activity images also associated to the location. In this way, we are able to connect the value, location and purpose of the conference in one application..