Assessment, Strategy and Implementation
SMPS Build Business 2018 (BB18) Annual Meeting
TGD has worked with the Society for Marketing Professional Services (SMPS) over the years to create visual identities for their annual BUILD BUSINESS conference. For the 2018 edition, we refreshed the look and feel around their recurring theme: EXPERIENCE BUILD BUSINESS. We created an energetic collage visual identity for the conference featuring member photography, architectural and business-style illustrations paired with a vibrant color palette reminiscent of the host city, San Diego.